The e-commerce industry in 2023 – This is how the customers think

The e-commerce industry has developed a lot in recent years and continues to see strong growth. In 2023, it is expected that the Swedish e-commerce market will have a turnover of just over SEK 200 billion.

The trend in e-commerce in recent years has been to offer as good a user experience as possible. It is about making it easy for the customer to find what they are looking for, complete the purchase smoothly and deliver the product quickly. Many e-tailers have therefore invested in their websites and other digital channels to improve the user experience.

Another trend that has become increasingly stronger is that of offering fast delivery, for example by having its own warehouses and logistics solutions. Many consumers want their goods as quickly as possible, and e-tailers that can offer this can positively differentiate themselves from the competition. One of our customers who sells mobile accessories is very efficient at this.

Another area that has become increasingly important is security. With increased e-commerce, the risk of fraud and hacking also increases, so it is important that e-retailers have strong security measures in place. This was one of the reasons why our e-commerce customer in car care products chose to work with us. It is, for example, about protecting customer data and offering secure payment solutions.

Overall, the e-commerce industry looks bright for 2023, with continued growth and many opportunities for companies to differentiate themselves positively in the market. In order to succeed, however, it is necessary to stay up-to-date on the latest trends and developments in the industry.