Programmatic
The overall picture for data-driven marketing, also called programmatic advertising, involves a computerized ad delivery. This means that display ads are targeted to the right target audience according to predetermined rules.
Programmatic och advertising
It can seem overwhelming to keep track of every part of your business, that’s why we help our clients with all steps that are required to succeed in programmatic advertising.
This applies to parts such as everything from planning, production to follow-up of advertising. To succeed, we work with the largest suppliers in the Swedish and European markets, which means that we have almost 100% coverage of the potential target groups.
Data-driven marketing
When working and advertising with data-driven marketing, it is important to gain an understanding of the used medium and how the visitor moves and behaves on a website. We have all knowledge needed to create a successful campaign. We never work with subcontractors unless requested by the customer. This also allows us to produce entire campaign sites that are seamlessly woven into your marketing.
Target group analysis
Who visits your site?
When we do a target group analysis, we do this by tagging visitors in order to analyze what kind of visitors the business has on their website as well as reviewing the visitors behaviors.
Media production
It is important to choose the right media based on the target group analysis.
When creating ads, it is important to adapt both text and images to their various intended audiences. Both text and image are selected based on the facts and insights that have emerged in the target group analysis. Ads may also need to be adapted to the chosen medium.
Optimization
Behaviors and needs change over time.
While the ads are out, there is ongoing analysis and optimization of both target group and different purchasing parameters. It is important to always follow their ads continuously as your target group’s behavior and needs can change over time.
Campaign analysis
Evaluation and re-evaluation after completed campaigns.
After a completed campaign, a report is always created that summarizes the result of the campaign. Based on this, an evaluation is made and possibly a re-evaluation for future advertising.
We are your full-service web agency in Stockholm, Copenhagen and Riga
Do you have questions about our services or what we can do for you? Give us a call at +46(8) 55 80 38 50 or fill in the form and we will get back to you as soon as possible.
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