iO accelerates in the Nordics – Triggerfish is the second agency to join in one month

Triggerfish becomes part of iO

iO, the end-to-end agency founded in the Benelux, has set its sights on the Nordic market. Earlier in September, the Danish agency Peytz & Co was acquired, and now Stockholm-based digital agency Triggerfish also becomes part of iO.

iO has been on a fast growth journey in the Benelux in recent years, and with the acquisitions of Stendahls, Awave, and Peytz & Co, it is clear they are now as ambitious about their growth in the Nordic market.

– “We have had many great meetings in the Nordics during the spring and are now starting to see the exciting results of our work. Peytz & Co and Triggerfish joining is just the beginning of the Nordic journey”, says Pieter Janssens, CEO of iO.

Experts in their field

Stockholm-based Triggerfish was founded back in 1999 and is a well-established digital agency. In addition to their expertise in WordPress, their wide offering also includes analysis, strategy, design, and web development. Across 44 employees, the company’s expertise largely focuses on analysis, web development, digital design, and project management.

– “Triggerfish are experts in their field, and the knowledge they bring to iO will be very valuable. The fact that we are now adding expertise in, for example, WordPress means that we are adding another part to our extensive digital offering, which already includes, for example, Sitecore, Optimizely, Umbraco, and Drupal”, says Henrik Segergren, Growth Director, iO Nordics.

– “When we met Henrik, we instantly felt that Triggerfish and iO shared the same values and saw a range of future cooperation opportunities. Together with iO, we can give our customers a broader and more specific offer at the same time. That was one of the reasons why we look forward to being part of iO and the joint journey ahead”, says Jakob Pernvik CEO at Triggerfish.

High ambitions

Triggerfish has been around for over 20 years, and they have taken a broader approach to their customers’ digital presence.

– “We have high ambitions internally but realized that together with other experts, we could create a faster and even more attractive offer for our customers in the areas of strategy, branding, content, performance marketing, and technical platforms. We also look forward to great opportunities for our employees regarding learning, developing new skills and career opportunities. We will be able to have a greater collegial exchange of competence and expertise. We became a part of iO to shift gears and create greater opportunities for our employees, customers, and partners”, says Ann-Sofi Nääs, COO at Triggerfish.

About Triggerfish
Triggerfish is a digital agency in Stockholm that offers services in WordPress, analysis, strategy, design, and brand development. They currently have 44 employees within the company and work with clients such as WWF, Vasakronan, Naturskyddsföreningen, Orkla, Samtrans, and Godel. For more information, visit ​

About iO
​iO is an end-to-end agency that shapes and executes strategic, creative, technological, and marketing ambitions for today and tomorrow. At the time of writing, iO has more than 2,000 employees around Europe. For more information, please visit