We can proudly announce that our contribution in the Publishing Prize “Always the right Christmas present” won in its category “Web 2020 campaign sites” with the motivation “For a brilliant idea, excellent presentation and great content
We started work on Filmstaden´s Christmas campaign early in the autumn of 2019 when Filmstaden’s advertising agency created some images. Our mission was to create a user-friendly and interactive campaign website that paid tribute to old Christmas presents.
We created a conversion-optimized and mobile-friendly design, at the same time as the sub–goal in the mapping of effects that was done.
Another sub-goal was to create interactivity, in order to create goal fulfillment, we refined the concept “gamification” and created a gallery where all visitors who took part in the campaign could vote and upload their own photos of old Christmas presents. The prize for the winner was a cinema gift card.
Awave developed a modern UI design that was based on Filmstaden’s graphic profile and did a UX job to get as good a flow as possible for the users. The campaign page was then built in WordPress so that Filmstaden could easily administer the competition and the various campaign images.