Greenfood is one of the Nordic region’s leading food corporate groups in healthy food and offers ready-to-eat solutions such as the increasingly popular salad bar Picadeli.
Multisite solution with user-friendly interface
As Greenfood is an international corporate group that brings together about ten brands specialized in fruit and vegetables, they needed a web solution that could work for many different purposes and needs.
The challenge in this project was to create a solution that covered several different brands, business areas and language versions. A multisite solution in Drupal emerged where great focus was placed on creating an intuitive and easy-to-use interface where you could easily divide and manage permissions.
Design and UX
The work started with a large workshop during which we identified the main target groups and what they expect to be able to do on the site. After that, a strategy for structure and content was formulated. During the initiation of the collaboration, Greenfood also went through a great deal of branding work that would be reflected in the new site’s look-and-feel. Playfulness, freshness and a clear focus on good pictures were at the top of the wish list. The result was a design with many innovative elements such as unexpected menu solutions and great flexibility in typography.